Effies India 2010
>> Saturday, December 18, 2010
Bhartiya Pan Supari
>> Wednesday, December 1, 2010
If the people of India had to pick something called a “Flavour of the nation”, I’d put my money on Pan Masala winning that tag! Of course there are the “maggies” and the “parle-G’s” but the connection between Paan masala’s and the masses in India is quite simply something else!
Brand Re-Invention: Because Old is Boring and Change is Good
>> Tuesday, November 30, 2010
Bored of the same look? Tired of the Business as Usual at work? Need a change? Need to do something new to just stand up and get noticed? Everyone, or at least most of us have these questions running through our minds from time to time. How do we answer them? Get a new, fancy, expensive haircut that attracts instant attention or just shed off those extra kilos and have people notice you and ask you how you managed it.
The Rise and Rise of Contraceptives
>> Sunday, August 1, 2010
The problems our nation faces today could be termed an endless list – poverty, unemployment, terrorist attacks, dowry deaths, alarming numbers in terms of murders and rapes, population explosion…… and I could go on and on! Talking of population explosion India is in the truly on the verge of a explosion! The problem is big and the numbers are even bigger…1,185,638,998 in 2010 only behind China, a projected 1,807,878,574 in 2050 and a top spot on the World population chart. The numbers are not just alarmingly huge they are worrying.
Cannes Lions 2010
>> Saturday, July 31, 2010
| Title | Advertiser/ Client | Product/ Service | Company | Prize | |
| Promo and Activation Lions | |||||
 | MELTDOWN | AICMED | Environmental Preservation | OGILVY & MATHER, Kolkata | Bronze Lion |
| PR Lions | |||||
ADFEST 2010
>> Friday, July 30, 2010
| Category | Title | Advertiser/ Client | Company | Prize |
| Design Lotus | ||||
| Campaign for Graphic Design | Colors of India | Conqueror Paper | Taproot India, Mumbai | Bronze |
| Direct Lotus | ||||
CNBC AWAAZ CONSUMER AWARDS 2010
>> Wednesday, July 28, 2010
| Category | Winner | Ad Agency | Media Agency |
| CONSUMER DURABLES | |||
| 1. Most Preferred White Goods Company | LG India | Rediffusion Y&R | GroupM |
| 2. Most Preferred Grey Goods Company | Sony India | JWT India | Lintas Media Group |
Incredible India
>> Friday, July 2, 2010
The incredible India commercials depict every aspect of the nation – its dance forms, serene backwaters, misty mountains, and amazing structures - that are so mind-blowing and have received numerous awards at many International film festivals.
Animals in Advertisements
>> Sunday, June 20, 2010
Vodafone\ Hutch (The Dog)
'Jingle' Mangal
>> Saturday, June 19, 2010
A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. - Wikipedia
We have witnessed some truly remarkable jingles over the years that have made very ordinary advertisements stand out, jingles with recall value transcending time; jingles with a life of their own. For example, “Thanda Matlab Coca Cola”, “Washing Powder Nirma” or “Hamara Bajaj” will always remain evergreen in the history of Indian Advertising.
Amul: Utterly Butterly Delicious Amul
>> Thursday, June 10, 2010
In India, at least as far as I know, if its butter it has got to be utterly butterly delicious AMUL! Today Amul is a symbol of many things apart from butter– Chocolates, Ice- creams, an unending list of milk products, pizzas and even sweets, but the name Amul immediately brings in images of the “amul baby”, her red and white polka-dotted dress, her orange face, the hoardings that changed every week and the brilliant one liners they had on them.
Advertisements with Social Messages
>> Tuesday, April 27, 2010
Advertisements, most of the times are 30 seconds of creativity and humor that can give you that much needed break from an intense movie scene, a nail biting cricket match or the unrealistic drama of an Ekta Kapoor soap. At other times, Ads are made to give the consumers some serious food for thought - whether it has to do with casting your vote, respecting your national anthem or making sure your child gets his/her pulse polio drops. All such ads are created to convey a strong Social message. The intention is to make every Indian aware of some inevitable responsibilities, wake up and ACT – be it for their own good or for a common cause.
The ZOOZOO Phenomenon
>> Sunday, March 21, 2010
With that series a certain standard was set and the company could no longer get away with rubbish ads just to sell its services, it needed to better what was done in the past! Cellular companies are not just about the call and sms services, customers demand MORE and Vodafone needed to show the extra goodies it had to offer.
Really Really Bad Indian Advertisements
>> Friday, March 19, 2010
Millions of advertisements are churned every year hoping to endorse prodcts and services with most of them failing to reach their mark. A majority of ads go unnoticed and only a handful leave a lasting impression thanks to the creative genius, the sheer star appeal of the ad (read budget running into crores) or a catchy jingle albeit absolute nonsense.
Its safe to say a majority of them border on being boring to outright stupid but that’s not enough to make an ad really really bad. A bad\ boring ad would make you switch the channel but a really really bad ad is the one which makes you a watch in shock and disbelief sometimes even horror and amazement all at the same time.
If you feel yourself,
- Wanting to watch the ad again to be sure of what you just saw
- Wanting to adjust the antenna or set-top box to check if poor transmission jumbled a few ads
- Wanting to know if the film makers were actualy paid for the job
- Wanting to know if the script writer was having an affair with the director’s wife
- Wanting to know more about the management that approved the ad especially the B-schools they went to and their current salary structures
- Wanting to know if the ad film was a solo master piece or part of a bigger campaign with more to look forward to
- Wanting to know about job opportunities in the ad film industry
- Wanting to use the product out of sympathy
- Wanting to swtich the TV off and ponder over how you became a couch potato
- Wanting to write a blog entry about how bad it was and how not to make an ad
Yep, it’s a really really bad ad.
Most Controversial Indian Advertisements
>> Tuesday, March 16, 2010
Judging an Ad as being suggestive, irrelevant in terms of the product its trying to sell or simply controversial is purely relative one may think. What may seem like a vulgar ad to the ASCI (Advertising Council of India) may seem innovative or appealing to the consumers or at least that is what has been proved over the past 2 decades of Indian Advertising!
Most companies, that have made controversial ads that have either been banned from transmission or made to be released in highly censored forms, have recorded highest turnovers and improved market shares post the release of the so called “inconsumable” ads.
Do companies then consider controversial ads the easiest route to Indian public’s mind? Well, if the very aim of an ad is achieved then one would say, why not?
adloo.in -The Indian Advertising Forum
>> Saturday, March 6, 2010
Finally we have decided to take the plunge and go ahead and do this.
Cheers
Team Adloo
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