Effies India 2010

>> Saturday, December 18, 2010

Call it the Filmfare or the IIFA of the advertising world (minus the excessive bling and drama of course!), it is the forum where the best and the most effective marketing ideas are honored year on year. The competition as always was fierce, the battlefield,where creativity knows no boundaries, wide open and only the toughest horses emerged winners at the Turf Club in Mumbai.


Bhartiya Pan Supari

>> Wednesday, December 1, 2010

If the people of India had to pick something called a “Flavour of the nation”, I’d put my money on Pan Masala winning that tag! Of course there are the “maggies” and the “parle-G’s” but the connection between Paan masala’s and the masses in India is quite simply something else!


Brand Re-Invention: Because Old is Boring and Change is Good

>> Tuesday, November 30, 2010

Bored of the same look? Tired of the Business as Usual at work? Need a change? Need to do something new to just stand up and get noticed? Everyone, or at least most of us have these questions running through our minds from time to time. How do we answer them? Get a new, fancy, expensive haircut that attracts instant attention or just shed off those extra kilos and have people notice you and ask you how you managed it.


The Rise and Rise of Contraceptives

>> Sunday, August 1, 2010

The problems our nation faces today could be termed an endless list – poverty, unemployment, terrorist attacks, dowry deaths, alarming numbers in terms of murders and rapes, population explosion…… and I could go on and on! Talking of population explosion India is in the truly on the verge of a explosion! The problem is big and the numbers are even bigger…1,185,638,998 in 2010 only behind China, a projected 1,807,878,574 in 2050 and a top spot on the World population chart. The numbers are not just alarmingly huge they are worrying.


Cannes Lions 2010

>> Saturday, July 31, 2010

Title Advertiser/ Client Product/ Service Company Prize
Promo and Activation Lions

MELTDOWN AICMED Environmental Preservation OGILVY & MATHER, Kolkata Bronze Lion
PR Lions



>> Friday, July 30, 2010

Category Title Advertiser/ Client Company Prize
Design Lotus
Campaign for Graphic Design Colors of India Conqueror Paper Taproot India, Mumbai Bronze
Direct Lotus



>> Wednesday, July 28, 2010

Category Winner Ad Agency Media Agency
1. Most Preferred White Goods Company LG India Rediffusion Y&R GroupM
2. Most Preferred Grey Goods Company Sony India JWT India Lintas Media Group


Retro Advertisements with Indian Actors

>> Sunday, July 18, 2010


Incredible India

>> Friday, July 2, 2010

How many of us actually realise how incredible India is after all? Bollywood film makers rarely do, considering they are shooting all over the world except in India and for most of us a honeymoon almost implicitly means a trip abroad. Gets me wondering what do people believe our country lacks? We have the most beautiful historical monuments, such varied history and true diversity that are non-existent in most parts of the world. What’s more amazing is that that we have 28 states and each one of them is so unique in terms of people, culture and beauty. The people, the history, the unique atmosphere that makes everyone feel at home, the unity in diversity, the packed trains, and the bustling streets to name a few, are what make it truly incredible and truly India.

The incredible India commercials depict every aspect of the nation – its dance forms, serene backwaters, misty mountains, and amazing structures - that are so mind-blowing and have received numerous awards at many International film festivals.


Animals in Advertisements

>> Sunday, June 20, 2010

Vodafone\ Hutch (The Dog)
No dog has done more for the canines, not even Lassie or Beethoven, than the Vodafone dog has. The advertisement not only became a rage but it also sent the prices of pugs soaring. Owning a pug became a status symbol as Vodafone emerged a clear winner.


'Jingle' Mangal

>> Saturday, June 19, 2010

A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. - Wikipedia

We have witnessed some truly remarkable jingles over the years that have made very ordinary advertisements stand out, jingles with recall value transcending time; jingles with a life of their own. For example, “Thanda Matlab Coca Cola”, “Washing Powder Nirma” or “Hamara Bajaj” will always remain evergreen in the history of Indian Advertising.


Amul: Utterly Butterly Delicious Amul

>> Thursday, June 10, 2010

In India, at least as far as I know, if its butter it has got to be utterly butterly delicious AMUL! Today Amul is a symbol of many things apart from butter– Chocolates, Ice- creams, an unending list of milk products, pizzas and even sweets, but the name Amul immediately brings in images of the “amul baby”, her red and white polka-dotted dress, her orange face, the hoardings that changed every week and the brilliant one liners they had on them.


Good Old Doordarshan

>> Saturday, May 22, 2010


Purab Se Surya Uga


Total Recall: Classic ads from an era gone by

Amul Manthan



Advertisements with Social Messages

>> Tuesday, April 27, 2010

Advertisements, most of the times are 30 seconds of creativity and humor that can give you that much needed break from an intense movie scene, a nail biting cricket match or the unrealistic drama of an Ekta Kapoor soap. At other times, Ads are made to give the consumers some serious food for thought - whether it has to do with casting your vote, respecting your national anthem or making sure your child gets his/her pulse polio drops. All such ads are created to convey a strong Social message. The intention is to make every Indian aware of some inevitable responsibilities, wake up and ACT – be it for their own good or for a common cause.


The ZOOZOO Phenomenon

>> Sunday, March 21, 2010

Vodafone has been known for it’s out of the box and creative way of thinking with the ad campaigns it has created in the past. The company has come out with some of the most delightful and memorable stories over the recent years. In 2008, it was the “Happy to Help” series that made everyone in India wanting that little pug. The idea was no rocket-science – just a very creative way of portraying the effectiveness of Vodafone Customer Care services.

With that series a certain standard was set and the company could no longer get away with rubbish ads just to sell its services, it needed to better what was done in the past! Cellular companies are not just about the call and sms services, customers demand MORE and Vodafone needed to show the extra goodies it had to offer.


Really Really Bad Indian Advertisements

>> Friday, March 19, 2010

Millions of advertisements are churned every year hoping to endorse prodcts and services with most of them failing to reach their mark. A majority of ads go unnoticed and only a handful leave a lasting impression thanks to the creative genius, the sheer star appeal of the ad (read budget running into crores) or a catchy jingle albeit absolute nonsense.

Its safe to say a majority of them border on being boring to outright stupid but that’s not enough to make an ad really really bad. A bad\ boring ad would make you switch the channel but a really really bad ad is the one which makes you a watch in shock and disbelief sometimes even horror and amazement all at the same time.

If you feel yourself,

  1. Wanting to watch the ad again to be sure of what you just saw
  2. Wanting to adjust the antenna or set-top box to check if poor transmission jumbled a few ads
  3. Wanting to know if the film makers were actualy paid for the job
  4. Wanting to know if the script writer was having an affair with the director’s wife
  5. Wanting to know more about the management that approved the ad especially the B-schools they went to and their current salary structures
  6. Wanting to know if the ad film was a solo master piece or part of a bigger campaign with more to look forward to
  7. Wanting to know about job opportunities in the ad film industry
  8. Wanting to use the product out of sympathy
  9. Wanting to swtich the TV off and ponder over how you became a couch potato
  10. Wanting to write a blog entry about how bad it was and how not to make an ad

Yep, it’s a really really bad ad.


Most Controversial Indian Advertisements

>> Tuesday, March 16, 2010

Judging an Ad as being suggestive, irrelevant in terms of the product its trying to sell or simply controversial is purely relative one may think. What may seem like a vulgar ad to the ASCI (Advertising Council of India) may seem innovative or appealing to the consumers or at least that is what has been proved over the past 2 decades of Indian Advertising!

Most companies, that have made controversial ads that have either been banned from transmission or made to be released in highly censored forms, have recorded highest turnovers and improved market shares post the release of the so called “inconsumable” ads.

Do companies then consider controversial ads the easiest route to Indian public’s mind? Well, if the very aim of an ad is achieved then one would say, why not?


adloo.in -The Indian Advertising Forum

>> Saturday, March 6, 2010

Finally we have decided to take the plunge and go ahead and do this.

Team Adloo


About This Blog

adloo.in - The Indian Advertising Forum
is a forum for ad lovers and all those fascinated by the medium.

http://www.blogger.com/www.adloo.in is an online repository that collects user feedback, ratings and reactions on the best and worst of TV, Print and Outdoor advertisement campaigns. A first of its kind, adloo lets users rate and review advertisements that form a part of pop culture and simaltaneously share them on popular social networking mediums.

The consumers share their views and opinions of popular brands and products; the brands get a real measure of the effectiveness and popularity of their marketing campaigns.

adloo aims to become the absolute measure of a campaign's popularity and help the consumers and brands express and understand each other.