The ZOOZOO Phenomenon

Vodafone has been known for it’s out of the box and creative way of thinking with the ad campaigns it has created in the past. The company has come out with some of the most delightful and memorable stories over the recent years. In 2008, it was the “Happy to Help” series that made everyone in India wanting that little pug. The idea was no rocket-science – just a very creative way of portraying the effectiveness of Vodafone Customer Care services.

With that series a certain standard was set and the company could no longer get away with rubbish ads just to sell its services, it needed to better what was done in the past! Cellular companies are not just about the call and sms services, customers demand MORE and Vodafone needed to show the extra goodies it had to offer.

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Really Really Bad Indian Advertisements

Millions of advertisements are churned every year hoping to endorse prodcts and services with most of them failing to reach their mark. A majority of ads go unnoticed and only a handful leave a lasting impression thanks to the creative genius, the sheer star appeal of the ad (read budget running into crores) or a catchy jingle albeit absolute nonsense.

Its safe to say a majority of them border on being boring to outright stupid but that’s not enough to make an ad really really bad. A bad\ boring ad would make you switch the channel but a really really bad ad is the one which makes you a watch in shock and disbelief sometimes even horror and amazement all at the same time.

If you feel yourself,

1. Wanting to watch the ad again to be sure of what you just saw
2. Wanting to adjust the antenna or set-top box to check if poor transmission jumbled a few ads
3. Wanting to know if the film makers were actualy paid for the job
4. Wanting to know if the script writer was having an affair with the director’s wife
5. Wanting to know more about the management that approved the ad especially the B-schools they went to and their current salary structures
6. Wanting to know if the ad film was a solo master piece or part of a bigger campaign with more to look forward to
7. Wanting to know about job opportunities in the ad film industry
8. Wanting to use the product out of sympathy
9. Wanting to swtich the TV off and ponder over how you became a couch potato
10. Wanting to write a blog entry about how bad it was and how not to make an ad

Yep, it’s a really really bad ad.

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Most Controversial Indian Advertisements

Judging an Ad as being suggestive, irrelevant in terms of the product its trying to sell or simply controversial is purely relative one may think. What may seem like a vulgar ad to the ASCI (Advertising Council of India) may seem innovative or appealing to the consumers or at least that is what has been proved over the past 2 decades of Indian Advertising!

Most companies, that have made controversial ads that have either been banned from transmission or made to be released in highly censored forms, have recorded highest turnovers and improved market shares post the release of the so called “inconsumable” ads.

Do companies then consider controversial ads the easiest route to Indian public’s mind? Well, if the very aim of an ad is achieved then one would say, why not?

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adloo.in -The Indian Advertising Forum

Finally we have decided to take the plunge and go ahead and do this.


Cheers
Team Adloo

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