'Jingle' Mangal
>> Saturday, June 19, 2010
A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. - Wikipedia
We have witnessed some truly remarkable jingles over the years that have made very ordinary advertisements stand out, jingles with recall value transcending time; jingles with a life of their own. For example, “Thanda Matlab Coca Cola”, “Washing Powder Nirma” or “Hamara Bajaj” will always remain evergreen in the history of Indian Advertising.







