Showcasing the Decade's Best 2000 - 2010

>> Sunday, March 6, 2011

How often do you hear people say “time flies…”, “years have gone by since I last met you”, or “what a year it has been for me…!!” ?? Years go by, and before you know it you you’ve just seen an entire decade through! And what happens at the end of these years and decades..? People relive their life’s precious moments, news channels report and highlight the outstanding moments of the 10 past years and movie buffs talk about the best and the worst movies they watched. What that really means is that sometimes in life you just want to sit back, and reflect upon what has gone by.

It was quite a decade for our country – Sports saw some new feats achieved, Business saw some of its biggest scams like the Satyam downfall, and some of the biggest rivalries being fought out like the one between the Ambani brothers, the 26/11 horror and so much more that was both good and bad! Advertising came a long way too. Brands began splurging, advertising budgets began to swell to make good ad campaigns and creativity reached a level never seen before on Indian TV and all credit goes to the biggest names like O&M, Mudra and FCB Ulka amongst others who have literally changed the face of Indian advertising, and for the better!


Cricket World Cup 2011

>> Monday, February 28, 2011

The West Indies did a brilliant job in 2007 – the lush green grounds, the beaches, the perfect holiday destination for spectators, and the class apart organization and groundwork that went behind putting it all together - and on the 28th of April 2007 if you dreaded the long wait till 2011, well you can put that smile back on because it’s over and rest assured it’s not looking any less promising or any less majestic this time around! And if Australia carries its dismal form from the Ashes, we will finally get the chance to applaud a new winner and a new nation as it embraces cricketing glory!

First things first...A somewhat different setting makes this year’s tournament more exciting. It’s going to be very South Asian in nature with India, Sri Lanka and Bangladesh jointly hosting the party. There have already been the controversies (what’s cricket without it!) and the hiccups with Pakistan being stripped of its hosting rights, but with 17th Feb 2011, being just around the corner, everything’s in order and the final pieces are fitting in well.


Super Bowl 2011

>> Tuesday, February 15, 2011



>> Thursday, February 10, 2011

It’s the story of this one man army and the phenomenon they call Mr Rajinikath!! He needs no introduction in India – South, North, East, West – they have all been covered and fans reside in every corner of this country. Be it his acting, the dialogue delivery – they call it ‘Rajni style’, the things only Rajni can do – travel faster than light or unravel Vitoria’s secrets ;), the ever so unique sense of fashion or the jhatkas and the matkas that even put our very own Munni and Sheila to shame, the man aka ‘The God in Human Form’ is quite special in more ways than one.

The story of the brand called Rajinikanthh is unique and heart warming. It’s a classic example of the famous rags to riches story. If you were a frequent traveller on route 10A of the Bangalore local bus transport many years ago, chances are that Rajnikath may have sold you your bus ticket. A modest beginning and in his own impeccable style all he says is this - “Yesterday I was a conductor, today I’m a star, tomorrow what I’ll be only He knows!”.


Animals INVALID? PETA tells you why they are NOT!

>> Tuesday, January 4, 2011

If you thought the likes of Yana Gupta and Sherlyn Chopra were only capable of steamy and jaw dropping item numbers, you may be mistaken because sometimes they mean some serious business too. This PETA ad campaign, as much as it may talk about whips, canes and item numbers, it sends out some powerful messages. If Indians are most closely attached to one thing, its Bollywood hands down and when you combine one of the biggest nationwide issue with the biggest Bollywood stars, you get the public to listen and most likely act.


Effies India 2010

>> Saturday, December 18, 2010

Call it the Filmfare or the IIFA of the advertising world (minus the excessive bling and drama of course!), it is the forum where the best and the most effective marketing ideas are honored year on year. The competition as always was fierce, the battlefield,where creativity knows no boundaries, wide open and only the toughest horses emerged winners at the Turf Club in Mumbai.


Bhartiya Pan Supari

>> Wednesday, December 1, 2010

If the people of India had to pick something called a “Flavour of the nation”, I’d put my money on Pan Masala winning that tag! Of course there are the “maggies” and the “parle-G’s” but the connection between Paan masala’s and the masses in India is quite simply something else!


Brand Re-Invention: Because Old is Boring and Change is Good

>> Tuesday, November 30, 2010

Bored of the same look? Tired of the Business as Usual at work? Need a change? Need to do something new to just stand up and get noticed? Everyone, or at least most of us have these questions running through our minds from time to time. How do we answer them? Get a new, fancy, expensive haircut that attracts instant attention or just shed off those extra kilos and have people notice you and ask you how you managed it.


The Rise and Rise of Contraceptives

>> Sunday, August 1, 2010

The problems our nation faces today could be termed an endless list – poverty, unemployment, terrorist attacks, dowry deaths, alarming numbers in terms of murders and rapes, population explosion…… and I could go on and on! Talking of population explosion India is in the truly on the verge of a explosion! The problem is big and the numbers are even bigger…1,185,638,998 in 2010 only behind China, a projected 1,807,878,574 in 2050 and a top spot on the World population chart. The numbers are not just alarmingly huge they are worrying.


Cannes Lions 2010

>> Saturday, July 31, 2010

Title Advertiser/ Client Product/ Service Company Prize
Promo and Activation Lions

MELTDOWN AICMED Environmental Preservation OGILVY & MATHER, Kolkata Bronze Lion
PR Lions



>> Friday, July 30, 2010

Category Title Advertiser/ Client Company Prize
Design Lotus
Campaign for Graphic Design Colors of India Conqueror Paper Taproot India, Mumbai Bronze
Direct Lotus



>> Wednesday, July 28, 2010

Category Winner Ad Agency Media Agency
1. Most Preferred White Goods Company LG India Rediffusion Y&R GroupM
2. Most Preferred Grey Goods Company Sony India JWT India Lintas Media Group


Retro Advertisements with Indian Actors

>> Sunday, July 18, 2010


Incredible India

>> Friday, July 2, 2010

How many of us actually realise how incredible India is after all? Bollywood film makers rarely do, considering they are shooting all over the world except in India and for most of us a honeymoon almost implicitly means a trip abroad. Gets me wondering what do people believe our country lacks? We have the most beautiful historical monuments, such varied history and true diversity that are non-existent in most parts of the world. What’s more amazing is that that we have 28 states and each one of them is so unique in terms of people, culture and beauty. The people, the history, the unique atmosphere that makes everyone feel at home, the unity in diversity, the packed trains, and the bustling streets to name a few, are what make it truly incredible and truly India.

The incredible India commercials depict every aspect of the nation – its dance forms, serene backwaters, misty mountains, and amazing structures - that are so mind-blowing and have received numerous awards at many International film festivals.


Animals in Advertisements

>> Sunday, June 20, 2010

Vodafone\ Hutch (The Dog)
No dog has done more for the canines, not even Lassie or Beethoven, than the Vodafone dog has. The advertisement not only became a rage but it also sent the prices of pugs soaring. Owning a pug became a status symbol as Vodafone emerged a clear winner.


'Jingle' Mangal

>> Saturday, June 19, 2010

A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. - Wikipedia

We have witnessed some truly remarkable jingles over the years that have made very ordinary advertisements stand out, jingles with recall value transcending time; jingles with a life of their own. For example, “Thanda Matlab Coca Cola”, “Washing Powder Nirma” or “Hamara Bajaj” will always remain evergreen in the history of Indian Advertising.


Amul: Utterly Butterly Delicious Amul

>> Thursday, June 10, 2010

In India, at least as far as I know, if its butter it has got to be utterly butterly delicious AMUL! Today Amul is a symbol of many things apart from butter– Chocolates, Ice- creams, an unending list of milk products, pizzas and even sweets, but the name Amul immediately brings in images of the “amul baby”, her red and white polka-dotted dress, her orange face, the hoardings that changed every week and the brilliant one liners they had on them.


Good Old Doordarshan

>> Saturday, May 22, 2010


Purab Se Surya Uga


Total Recall: Classic ads from an era gone by

Amul Manthan



Advertisements with Social Messages

>> Tuesday, April 27, 2010

Advertisements, most of the times are 30 seconds of creativity and humor that can give you that much needed break from an intense movie scene, a nail biting cricket match or the unrealistic drama of an Ekta Kapoor soap. At other times, Ads are made to give the consumers some serious food for thought - whether it has to do with casting your vote, respecting your national anthem or making sure your child gets his/her pulse polio drops. All such ads are created to convey a strong Social message. The intention is to make every Indian aware of some inevitable responsibilities, wake up and ACT – be it for their own good or for a common cause.


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