The Rise and Rise of Contraceptives

The problems our nation faces today could be termed an endless list – poverty, unemployment, terrorist attacks, dowry deaths, alarming numbers in terms of murders and rapes, population explosion…… and I could go on and on! Talking of population explosion India is in the truly on the verge of a explosion! The problem is big and the numbers are even bigger…1,185,638,998 in 2010 only behind China, a projected 1,807,878,574 in 2050 and a top spot on the World population chart. The numbers are not just alarmingly huge they are worrying.

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Most Controversial Indian Advertisements

Judging an Ad as being suggestive, irrelevant in terms of the product its trying to sell or simply controversial is purely relative one may think. What may seem like a vulgar ad to the ASCI (Advertising Council of India) may seem innovative or appealing to the consumers or at least that is what has been proved over the past 2 decades of Indian Advertising!

Most companies, that have made controversial ads that have either been banned from transmission or made to be released in highly censored forms, have recorded highest turnovers and improved market shares post the release of the so called “inconsumable” ads.

Do companies then consider controversial ads the easiest route to Indian public’s mind? Well, if the very aim of an ad is achieved then one would say, why not?

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