Brand Re-Invention: Because Old is Boring and Change is Good

Bored of the same look? Tired of the Business as Usual at work? Need a change? Need to do something new to just stand up and get noticed? Everyone, or at least most of us have these questions running through our minds from time to time. How do we answer them? Get a new, fancy, expensive haircut that attracts instant attention or just shed off those extra kilos and have people notice you and ask you how you managed it.

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Animals in Advertisements

Vodafone\ Hutch (The Dog)

No dog has done more for the canines, not even Lassie or Beethoven, than the Vodafone dog has. The advertisement not only became a rage but it also sent the prices of pugs soaring. Owning a pug became a status symbol as Vodafone emerged a clear winner.

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The ZOOZOO Phenomenon

Vodafone has been known for it’s out of the box and creative way of thinking with the ad campaigns it has created in the past. The company has come out with some of the most delightful and memorable stories over the recent years. In 2008, it was the “Happy to Help” series that made everyone in India wanting that little pug. The idea was no rocket-science – just a very creative way of portraying the effectiveness of Vodafone Customer Care services.

With that series a certain standard was set and the company could no longer get away with rubbish ads just to sell its services, it needed to better what was done in the past! Cellular companies are not just about the call and sms services, customers demand MORE and Vodafone needed to show the extra goodies it had to offer.

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