Most Controversial Indian Advertisements
>> Tuesday, March 16, 2010
Judging an Ad as being suggestive, irrelevant in terms of the product its trying to sell or simply controversial is purely relative one may think. What may seem like a vulgar ad to the ASCI (Advertising Council of India) may seem innovative or appealing to the consumers or at least that is what has been proved over the past 2 decades of Indian Advertising!
Most companies, that have made controversial ads that have either been banned from transmission or made to be released in highly censored forms, have recorded highest turnovers and improved market shares post the release of the so called “inconsumable” ads.
Do companies then consider controversial ads the easiest route to Indian public’s mind? Well, if the very aim of an ad is achieved then one would say, why not?
