Animals in Advertisements

>> Sunday, June 20, 2010

Vodafone\ Hutch (The Dog)
No dog has done more for the canines, not even Lassie or Beethoven, than the Vodafone dog has. The advertisement not only became a rage but it also sent the prices of pugs soaring. Owning a pug became a status symbol as Vodafone emerged a clear winner.


'Jingle' Mangal

>> Saturday, June 19, 2010

A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. - Wikipedia

We have witnessed some truly remarkable jingles over the years that have made very ordinary advertisements stand out, jingles with recall value transcending time; jingles with a life of their own. For example, “Thanda Matlab Coca Cola”, “Washing Powder Nirma” or “Hamara Bajaj” will always remain evergreen in the history of Indian Advertising.


Amul: Utterly Butterly Delicious Amul

>> Thursday, June 10, 2010

In India, at least as far as I know, if its butter it has got to be utterly butterly delicious AMUL! Today Amul is a symbol of many things apart from butter– Chocolates, Ice- creams, an unending list of milk products, pizzas and even sweets, but the name Amul immediately brings in images of the “amul baby”, her red and white polka-dotted dress, her orange face, the hoardings that changed every week and the brilliant one liners they had on them.


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is a forum for ad lovers and all those fascinated by the medium. is an online repository that collects user feedback, ratings and reactions on the best and worst of TV, Print and Outdoor advertisement campaigns. A first of its kind, adloo lets users rate and review advertisements that form a part of pop culture and simaltaneously share them on popular social networking mediums.

The consumers share their views and opinions of popular brands and products; the brands get a real measure of the effectiveness and popularity of their marketing campaigns.

adloo aims to become the absolute measure of a campaign's popularity and help the consumers and brands express and understand each other.